How Does SEO Work For Power Washing?
SEO is a vital part of growing your pressure washing business organically over the course of years. As the price for Google ads continues to rise each year it is a huge advantage to rank organically to generate traffic than relying on paid ads.
The Main Ranking Factor
There are lots of things that can be done to your website to increase ranking but the number one ranking factor is by far the most important.
The main ranking factor is content. Content is king when it comes to SEO. Google will reward websites that offer the best quality content to users when they are making a search.
This is why we focus a majority of our time and attention to creating high value content with relevant long-tail keywords and a call to action on each page.
Of course, with that being said it is still very important that your website is structured correctly. We cover the website structure in the setup phase of an SEO campaign.
Types Of Content
There are four main types of content that we use when doing high level SEO.
The content types include written words (Blog Posts), images, videos, and interactive elements. I will cover each of them in more depth here.
Written Words
Written words are of course what most people think of when they think of SEO. This includes your page titles, meta descriptions, H1-H6 tags, and the body content of your website.
We make the most use of written words by using blog posts. By writing blog posts you can easily out rank most of your competitors by going deeper into specific content and better answering a users search query.
When trying to rank for pressure washing services, you should create content centered around subtopics within the market. A few examples in this case would be:
- Stucco house washing
- Price for pressure washing
- is pressure washing safe
- vinyl washing service
These are just a few examples of keywords that you can create content about.
In order to find the best keywords for your SEO campaign you should first do keyword research.
You can get great keyword data by using google or a keyword research tool like Ahrefs or SEMrush.
Here is a list of keywords by Ahrefs:
Create content on your website centered around these keywords.
| Keyword List |
|---|
| pressure washing near me |
| power washing near me |
| electric power washer |
| pressure washing services |
| roof cleaning |
| house washing |
| roof cleaning near me |
| house washing near me |
| power washing services |
| power washers |
| soft washing |
Images
Images can play a huge role in ranking your pressure washing website. Images have a few key elements that allow you to increase your websites optimization.
- Alt text
- File name
- Geo tag
- caption
If you reguality add relevant images to your site along with your blog posts you can get an imieiate boost to your SEO.
Video Content
Videos can play a huge role in your websites ability to rank quickly while also increasing the overall amount of time that a user spends on your website.
When using video content, it is best to upload your video to Youtube and write a keyword dense description with a link back to your blog post.
Once your video is posted on Youtube you will simply just embed it on to your blog post with a corresponding title.
Who Needs SEO For Pressure Washing?
SEO is best for pressure washing companies who plan to be in the industry long term. As your customer list begins to grow and your organic presence on Google begins to increase, you can begin taking more personal profit and spend less on marketing and advertising.
This is one of the staples of long term growth online.
The Marketing Contractor provides SEO services for:
- Pressure washing
- Soft washing
- Roof cleaning
- Window Cleaning
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