A Custom SEO System For Pressure Washing:
If you want to grow you pressure washing business long term, you need a way to systemically generate leads reliably over time.
In this article we will cover:
- How To Improve Your Websites Ranking
- How To Improve Your GMB Ranking
- How to improve opt-in rate
What Is SEO And Is How Does It Relate To Pressure Washing?
The goal of pressure washing SEO is to get your website to show up at the top of the search results when a user in your local area makes a search for something like "pressure washing near me" or "local pressure washing services".
The benefits of local SEO for a pressure washing business is that you can essentially drive free traffic to your website without having to pay for each click like with a paid ads campaign.
Pressure Washing SEO Stats:
Source: SEJ
- Google Controls roughly 90% of all search engine traffic
- 90% of all webpages get no traffic from Google
- U.S Companies spend just under $80 Billion Per Year On SEO
- Nearly 1/3 of all searches are local
- Over 90% of consumers used the internet to find a local business
How Long Does It Take To Rank A Pressure Washing Website In Google?
If you're in the pressure washing business, then you know that ranking high in Google is essential for getting new customers. But how long does it actually take to rank a pressure washing website? The answer, unfortunately, is not cut and dry. There are a number of factors that can influence your ranking, including the age of your site, the quality of your content, and the backlinks pointing to your site. That said, it's generally safe to say that it will take anywhere from a few weeks to a few months to see significant results. So if you're just getting started, be patient and keep working at it. With time and effort, you'll see your pressure washing website start to rise in the rankings.
There are a few key factors that will determine how long it takes to rank your pressure washing website #1:
- The number of potential customers in your market
- The strength of your competition
- The quality of your content
- The quality of your backlinks
The Different Types Of Search Results:
It is important to understand the different types of search results when preparing for your pressure washing SEO campaign.
Google Ads
GMB Listings
Organic Websites
Google Ads
Google Ads are usually the first results that appear at the top of the search listings when you search for something pressure wash related. Google ads can contribute to your SEO campaign by collecting data on the search users behavior on your website.
GMB Listings
Your GMB listing, sometimes referred to as the "map pack", is the area below the ads where it shows 3 business listings with reviews for that business.
Your GMB page is vital to the success of your SEO campaign. You can help your GMB ranking by posting regularly and collecting as many 5 star reviews as possible.
Organic Listings
Your organic listing is below the google map pack which is where the normal websites will rank. It is highly beneficial to rank your website on the first page of Google as well ads your GMB because it will give you multiple impressions on the first page drastically increasing your odds of generating the lead.
4 Simple Steps To Optimize Pressure Washing SEO
Optimizing your power wash website to rank in the search engine can be completed in a simple step by step system.
Part 1: Optimize Website
The most important factor in getting your website to rank at the top of the search engine is to ensure that your website is fully optimized.
There are many seo tactics that can be used to optimize a website, and an experienced seo specialist can help you to select and implement the most effective seo strategy for your business.
Mobile Friendly
Most people that will find your website on Google will be using a mobile phone. It is vitally important that your website is optimized for mobile.
By optimizing your website for mobile devices it will increase the user experience which will contribute to your higher ranking.
A few things you can do to make sure that your site is mobile friendly:
- Readable font size
- Large easy to read buttons
- Compressed Images
Secure Connection (SSL)
When you have an HTTPS and valid SSL certificate, it ensures your customers that their privacy is safe from hackers. Google rewards this as it creates a safer experience for the user.
Google Analytics
Setup Google Analytics as soon as possible for your website. You will have to create an account and install a code snippet on your website.
This is very important because you will get valuable data about your websites performance which will allow you to make useful updates.
Part 2: Keywords
Keywords are the key element for ranking your website. It is very important that you know which keywords are most valuable to you.
To collect your keywords first make a list of each service that you want to offer, then begin searching for those terms to see what sites are already ranking. Study their websites to see any common trends.
Once you have your list of services use a tool like ahrefs or SEMrush to figure out long tail keywords that you can create around each keyword.
Common long tail keywords include FAQs and price related search terms. 
Part 3: On-site Optimization
On-site seo is one of the most important aspects of search engine optimization. It refers to the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. There are many different techniques that can be used to improve on-site seo, including developing keyword-rich content, using descriptive titles and Meta tags, and creating internal links. By taking the time to improve on-site seo, pressure wash businesses can make their websites more visible to potential customers and earn higher levels of web traffic.
Title Tags
Each page on your website gets a title tag, this is a very important ranking factor for your website. It is vital that you have a keyword and location in your title tag.
Meta Descritions
Meta Descriptions display under your title tags. The meta description describes to the search engine the contents of your website summarized.
H1-H6 Tags
Heading tags are the headlines that you use across your webpage. They range from H1-H6. H1 tags are the most important tag on the page and there should only be one H1 tag per page.
Alt Text
Alt text are keywords that you attach to your image's on your site to describe to the search engine what the image is about. Alt text is another valuable tool for ranking your website. Make sure to use keywords in your image descriptions.
Part 4: Local Citations & Backlinks
Local business citations are important for SEO because they help to increase the visibility of your business online. When potential customers search for businesses in your area, they will be more likely to find you if your business is listed on a variety of credible online directories. A strong presence on local business citations can also help improve your website's SEO ranking.
Some of the most valuable listings that you should consider include:
- GMB
- Yellow Pages
- Yelp
- Bing
- Yahoo
- Foursquare
- BBB
- Nextdoor
