First of all, what exactly is SEO and why does it matter? 

- SEO stands for Search Engine Optimization, basically, getting Google to show your website when a user makes a search related to your niche, 

ex: "Pressure washing service", "House washing service" etc... 

Getting your pressure washing website to show up on the first page has two main parts. Your website and your Google profile page also known as your "Google My Business" page.

The next question we must cover is "Why does it matter if we rank on the first page of Google?"

Lets briefly cover the math of ranking.

SEO Math and ROI Formula. Does SEO really pay for itself?

If you are new in business or have yet to set up your business on Google you may be wondering if SEO is really worth setting up and what the purpose really is.

Lets put a price on the value if each click to your website. If you were to setup a Google ad campaign for pressure washing in your area, you would pay on average $6 per click and this number rises each year.

Lets say your monthly budget for ads is $600, this will net you 100 website visitors. An average breand new website will convert at roughly 3% which means you will generate 3-5 leads. If you close 2 leads on average and profit $300 from each lead you would break even.

As you can see, Google ads can be very pricey per leads especially in the early stages. This number can be improved over time as you build data on your campaign and make adjustments.

Determine Your Exact Geo Location And Service Area For Your Local SEO Campaign.

When you begin your campaign of ranking your business inside of Google you will first have to pick what geo locations you are targeting exactly. This will determine the pages you create for your website and how you set up your GMB account.

Google will allow you to enter your business service locations when setting up your account, it is also important that you add these locations to your website and go even further by adding a map embed of your service locations into your website.

Doing SEO for your pressure washing business is a simple and straight forward process when you have the blueprint for a success campaign. This blue print includes root keywords, and service locations.